Marketing and Selling Your Business

How much is the Business Worth?

Most sellers have some idea about what their business should sell for. This is taken into consideration, but Perth Business Exchange will review your business operation and its financial records, then use proven techniques to assist you in determining the fair market value of you business in today's marketplace. The sellers must realize that a buyer will pay for what a business is worth today - not what it might be worth in the future.

Finding the right buyer

Perth Business Exchange will guide you through the time-consuming process of finding the right buyer, negotiating the many details of the sale, and working closely with the accountants and other parties involved.

We use many different personal interviews with prospective buyers to determine their individual requirements, goals and objectives. We also discuss the financial resources they have available to purchase a business.

The Steps Necessary to Sell Your Business

1. The Consultation
At the meeting, we will review the procedures for the sale of your company. You will be advised of all pertinent data necessary for the sale.

 
2. Getting The Facts
Information concerning company history, financial status, and industry position will be assembled for the valuation. The size and complexity of the business will determine the degree of analysis necessary to complete the valuation. In some cases, a written, in-depth report will be prepared to arrive at the value of your company.

 
3. The Business Profile
To properly market your business, we will prepare a Business Profile. This is a document which will assist buyers in understanding and evaluating your business for the investment. Included in this presentation is the history of your company, description of its facilities, financial information, your reason for selling, and the firm's overall strengths. This information is treated with strict confidentiality at all times.

4. The Marketing Plan
Perth Business Exchange will also develop and execute a customized marketing plan. After determining the appropriate market, your business will be selectively and discreetly advertised in specific publications or presented through other outlets.

5. Qualifying Buyers
Perth Business Exchange will carefully screen all prospective buyers before they have access to any proprietary information about your company. A buyer's background, qualifications, experience, financial resources, and references will be examined. The buyer will also be required to sign a Confidentiality Agreement.

6. Structuring Transaction
Perth Business Exchange knows that price is only one factor in negotiating a sale. Through training and experience, we are fully qualified to lead these negotiations, offering assistance in such areas as creative financing, tax considerations, form of acquisition and many others.

7. Closing
Perth Business Exchange is experienced in closing transactions. we will work both with you and with the buyer's lawyers, accountants, bankers and other professionals to insure that everything is appropriate for the transition to new ownership.

8. Confidentiality
Perth Business Exchange engages in transactions that require the utmost level of confidentiality, similar to the relationships of Lawyers and Accountants with their clients.
We will not discuss any confidential details concerning your business over the telephone, nor will we give confidential information to potential buyers until they have signed a confidentiality and nondisclosure agreement.